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HEY, I'M CARO

UX Expert, Designer, Mentor and Passionate Cyclist

I blend strategy with creativity to shape experiences and communication.

Carolina Diana Rossi

Using behavioural sciences to enhance experiences

I am a driven and curious UX researcher, designer, behavioural scientist and nudging expert. My passion is to understand people’s behaviours in every facette: from the set-up choice architecture to the involved decision-making processes.

I am also a university lecturer for qualitative research methods, and I teach UX research for an online immersive UX/UI Bootcamp.

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Finished projects

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Students

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Years in business

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Expertise areas
my main focus

I put the user at the center of my work areas

kaufland e-commerce

UX Research

I work as a Senior UX Researcher for Kaufland e-commerce, a leading European Marketplace of the Schwarz Group

ciaocycling

Bike Tourism & Consulting

At ciaocycling.cc, I offer bike experiences for tourists, as well as consulting for hotels and other tourism services in regards to design, itineraries, and communication.