HEY, I'M CARO
UX Expert, Designer, Mentor and Passionate Cyclist
I blend strategy with creativity to shape experiences and communication.
Carolina Diana Rossi
Using behavioural sciences to enhance experiences
I am a driven and curious UX researcher, designer, behavioural scientist and entrepreneur. My passion is to understand people’s behaviours in every facette: from the set-up choice architecture to the involved decision-making processes.
I am also a university lecturer for qualitative research methods, and founded my own cycling tourism business: ciaocycling.
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Finished projects
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Students
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Years in business
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Interviewed Users
my main focus
I put the user at the center of my work areas
kaufland e-commerce
Senior UX Researcher
I work as a Senior UX Researcher for Kaufland e-commerce, a leading European Marketplace of the Schwarz Group
ciaocycling
Founder
At ciaocycling.cc, I offer bike experiences for tourists, as well as consulting for hotels and other tourism services in regards to design, itineraries, and communication.