Meet caro
From behavioural sciences to design and communication
Since 2017, I have been working on human decision-making processes, nudging and behavioural sciences in the academic as well as in the tech field.
If someone had asked me back in 2015 where I saw myself in 10 years, I would never have guessed it. At the time, I had just started studying Nutrition and Home Economics in Hamburg. That’s where I discovered my passion for the human brain and behavior.
I spent some time working in academic research before transitioning into UX research at YAZIO, a leading SaaS company in health and fitness. My next step took me into e-commerce, where I joined Kaufland e-commerce as a Senior UX Researcher.
At the same time, I realized I was missing a creative outlet in my day-to-day work. That led me to pursue a degree in Graphic Design.
Over time, I came to understand that these seemingly different paths—designing, researching, and communicating—could all come together, united by one core value: putting the human at the center of every experience.
Carolina Diana Rossi
something about myself
My narrative and mission: empowering brands through consulting and solutions tailored to their target group
I am committed to empowering brands with the best solution to their need, may it be in improving their design, branding or communication. By always putting the target user and client at the center, I help shape the best user experience using behavioural sciences background.