Skip to content Skip to footer
Menu Close
Close
Get in Touch
my main areas

Discover what I do

UX Research + Teaching

Senior UX Researcher at Kaufland e-commerce, and freelance UX research teacher.

Graphic Design

Freelancer as a graphic designer for branding, packaging, communication and other creative services.

Bike Tourism Strategy

Helping businesses reach their clients in the bike tourism sector around the Verona and Lake Garda Area. Services include tour planning, graphic design, communication and branding.

Common Questions

Frequently asked questions

While it might seem like I do many different things, overall it's all about one core service: shaping incredible experiences for users and clients, may it be for e-commerce shoppers, bike tourists who want to visit, or clients who need to understand better what a business does by looking at the website. My experience in behavioural sciences and UX gives a strong base to everything I do.

During my studies of Nutrition (B.Sc.) and Health Sciences (M.Sc.) I specialized in the field of behavioural sciences and nudging, working as a research assistant and then associate. This allowed me to gain a deep understanding of the human brain, how it behaves and how communication needs to be shaped in order to hit. Later I decided to also pursue my creative vein and I attended a Master in Graphic Design, which helped me combine my strategic background with creativity.